A business blog (b-blog) is a blog of published, informal online articles that are either included in a company's internal communications system (intranet) or posted on the Internet for the public to read.
Business blogs use a more personal tone than corporate websites and are primarily used for public relations purposes.
A business blog may also be referred to as a corporate blog or corporate Web log.
There are two main types of business blogs: internal and external.
An external business blog creates content that is similar to a press release, only less formal. Business blogs also tend to be updated regularly with timely information.
An internal business blog generally uses RSS feeds to promulgate content to employees. Internal blogs are often used to promote employee participation and discussion, to foster a sense of community and to direct communication between various layers of a corporation.
Business blogs have the advantage of offering a glimpse into the inner workings of a company that might not be found on its corporate website. Whether business blogs are external or internal, they are a familiar part of the corporate world.
According to a study published in January 2011 by the Center for Marketing Research at the University of Massachusettes Darthmouth, 50 percent of Fortune 500 companies maintained a blog in 2010. External blogs may describe new products or services or respond to consumer questions and criticisms.
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